Author Archive for Cindy McCamy

Branding: 7 Tips for Branding Your Business

Branding – What Does It All Mean?


BrandingBranding your business is a way to manage the reputation of your business, products and services.  It’s more than just a photo, the graphics, or the colors you use on your site.  It’s also about the feeling you stir up in your target audience.  The feelings you want your market to feel are those of trust.  When they like, know, and trust you, they will buy from you.  Your branding efforts should focus on evoking that trustful emotion from your customers. Read More→

Target Audience: The key to generating more website traffic

Targeting your Ideal Client

Target Audience / Ideal ClientWhen you put content of any kind on your website, it is imperative that you know who you are putting the content out there for.  If you don’t know who your target audience is, you can’t properly market anything of value to them, such as an article, a blog post, an eBook, or a video, much less a product or service.  Your target market is not “everyone” or “all business owners” or “all moms” or all of any group.  You have to niche down your target audience to specifics.  Perhaps your target audience is business owners who have brick and mortar businesses that sell beauty supplies to Latino women between the ages of 14 and 19.  To instead decide your target audience is anyone who uses beauty supplies would be a huge mistake. Read More→

Burnout: Goals? Whatever

Burnout Cause #5: Your Goal Is Stale

Burnout-goals whateverBy this point, you’ve read a lot of causes of burnout and many suggestions for combating it. Are you still wondering why you get a headache every time you think about working on your goal? Read More→

Burnout: Which Way Do I Go?

Cause #4: You Don’t Know the Next Step

Burnout-which way do i goBurnout can often come when you are so overwhelmed with information, possibilities, and ideas that you have no idea where to go next. It’s like planning a vacation, but you’re not sure where you want to go, when you want to leave or return, how you want to get there, or what you want to see along the way. Mountains? Beach? Safari? Skiing? It’s all on the table. Read More→

Burnout: Why are you doing what you’re doing?

Burnout Cause #3: Lack of Vision

Burnout Why are you doing what you're doing
So you feel like you’re making progress, and you regularly take breaks to let your batteries recharge, but you still feel a general malaise and a lack of motivation. What gives? Read More→

Burnout: A Road To Nowhere…Fast

Burnout Cause #2: Lack of Progress

Burnout: A Road To Nowhere-FastThere’s a reason that a hamster running on a wheel inside a mesh cage has become western civilization’s icon of a wasted, purposeless life. Who wants to work so hard, day after day, just to remain in the same place? Unfortunately, this is how a lot of us feel about our lives: That we work and work and work and never make any progress or move any closer to our dreams. And that’s a sure-fire recipe for burnout. Read More→

Burnout, Exhaustion, Fatigue….Ugh!

Burnout Cause #1: Overwork

Burnout Exhaustion Fatigue UghImagine training for a marathon. Every day for months, you check your online training schedule, you map out your running course, you lace up your sneakers, and you hit the road. Rain or shine, you put in the miles – 3 miles, 13 miles, 23 miles. Over time, the mileage builds until it’s the big day. With literally thousands of miles under your belt, you line up with hundreds of other runners, adrenaline pumping and sweat already starting to form on your forehead. It’s time. Read More→

Beating Burnout: 5 Causes and 5 Solutions

What Is Burnout and Why Is It Bad?

Beating Burnout 5 Causes and 5 Solutions

Burnout is like pornography; you may not be able to define it, but you definitely know it when you see it – or feel it!

It’s that general malaise that has you pulling the covers over your head instead of leaping out of bed. It’s the sudden urge to head to the airport instead of back to the office after lunch. It’s the no-energy, no-motivation, no-dreams state of mind. And it’s awful! Read More→

The Winner’s Brain: 5 Powerful Mind Success Strategies!

Develop Your Mind For Success!

The Winner's Brain: 5 Powerful Mind Success Strategies
Building a business is a fantastic and challenging experience.  You can wake up exhilarated to begin your day and go to bed feeling overwhelmed and frustrated.  The key to success is to maintain a positive, yes you can do it, mindset.

Easier said than done, right? Read More→

5 Quick Tips To Get Website Traffic Fast!

Quick And Dirty SEO Tips For Creating A Website Traffic Jam!

5 quick tips to get website traffic fastOnline, one of the most significant keys to success is getting website traffic.  The more visitors you have, the better your sales and profits.  Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular.  Based on those assumptions here are five quick and easy tips to get website traffic fast! Read More→