Branding – What Does It All Mean?
Branding your business is a way to manage the reputation of your business, products and services. It’s more than just a photo, the graphics, or the colors you use on your site. It’s also about the feeling you stir up in your target audience. The feelings you want your market to feel are those of trust. When they like, know, and trust you, they will buy from you. Your branding efforts should focus on evoking that trustful emotion from your customers. Read More→