Archive for Branding

Branding: 7 Tips for Branding Your Business

Branding – What Does It All Mean?


BrandingBranding your business is a way to manage the reputation of your business, products and services.  It’s more than just a photo, the graphics, or the colors you use on your site.  It’s also about the feeling you stir up in your target audience.  The feelings you want your market to feel are those of trust.  When they like, know, and trust you, they will buy from you.  Your branding efforts should focus on evoking that trustful emotion from your customers. Read More→

Target Audience: The key to generating more website traffic

Targeting your Ideal Client

Target Audience / Ideal ClientWhen you put content of any kind on your website, it is imperative that you know who you are putting the content out there for.  If you don’t know who your target audience is, you can’t properly market anything of value to them, such as an article, a blog post, an eBook, or a video, much less a product or service.  Your target market is not “everyone” or “all business owners” or “all moms” or all of any group.  You have to niche down your target audience to specifics.  Perhaps your target audience is business owners who have brick and mortar businesses that sell beauty supplies to Latino women between the ages of 14 and 19.  To instead decide your target audience is anyone who uses beauty supplies would be a huge mistake. Read More→