Ever hear this one?Sherlock Holmes and Dr. Watson were out camping. They pitched their tent under the stars and fell asleep. In the middle of the night, Holmes shook Watson awake and said, “Watson, look up at the sky and tell me what you see!” Watson replied, “I see millions and millions of stars.” Holmes asked, “And what can […]
“For all of the most important things, the timing always sucks. Waiting for a good time to quit your job? The stars will never align and the traffic lights of life will never all be green at the same time. The universe doesn’t conspire against you, but it doesn’t go out of its way to […]
Humans typically try to avoid risk. Why? Because risk feels uncomfortable. It’s the unknown. The inability to control the situation. But mostly because we tend to visualize the worst case scenario…and that brings on FEAR. Fear is the anticipation of pain. But everything you desire is on the other side of Fear. But when it […]
I was watching what other marketers were doing and it just wasn’t working for me. But after reading this article, I figured out what I was doing wrong and how I could tweak my messages to attract my ideal prospects and get them to stop scrolling and to pay attention! It was so helpful that […]
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